{"id":18347,"date":"2025-12-04T16:17:17","date_gmt":"2025-12-04T15:17:17","guid":{"rendered":"http:\/\/dev.europatrad.eu\/integrated-multilingual-solutions-for-international-retail\/"},"modified":"2026-10-16T10:40:19","modified_gmt":"2026-10-16T08:40:19","slug":"integrated-multilingual-solutions-for-international-retail","status":"publish","type":"page","link":"https:\/\/www.orkera.eu\/en\/resources\/case-studies\/integrated-multilingual-solutions-for-international-retail\/","title":{"rendered":"Integrated multilingual solutions for international retail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18347\" class=\"elementor elementor-18347 elementor-17161\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d536038 e-flex e-con-boxed e-con e-parent\" data-id=\"d536038\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0197c elementor-widget elementor-widget-breadcrumbs\" data-id=\"8c0197c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.orkera.eu\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e30ebdb e-con-full e-flex e-con e-child\" data-id=\"e30ebdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a92de73 titre_2_1ligne elementor-widget elementor-widget-heading\" data-id=\"a92de73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Integrated multilingual solutions<span> for international retail<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44b87f elementor-widget elementor-widget-text-editor\" data-id=\"d44b87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span class=\"TextRun SCXW201580240 BCX0\" lang=\"FR-FR\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW201580240 BCX0\">How a centralised platform turned multilingual content production into a growth driver<\/span><span class=\"NormalTextRun SCXW201580240 BCX0\"> for a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW201580240 BCX0\">retailer<\/span><\/span><span class=\"EOP SCXW201580240 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:2,&quot;335551620&quot;:2}\"\/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-003f285 e-flex e-con-boxed e-con e-parent\" data-id=\"003f285\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1e033 elementor-widget elementor-widget-image\" data-id=\"6c1e033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.orkera.eu\/wp-content\/uploads\/elementor\/thumbs\/paul-zoetemeijer-jtdcqpkpxp4-unsplash-rfo135rn8f6mlfu4733ga724a1c084aebqlu4lh2wo.jpg\" title=\"retailer\" alt=\"retailer\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ecfe3 titre_3 elementor-widget elementor-widget-heading\" data-id=\"f2ecfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The background: a European retailer facing the challenges of multilingual expansion  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368cc82 elementor-widget elementor-widget-text-editor\" data-id=\"368cc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Our client is a <strong>fast-growing European retailer<\/strong> operating in six countries through physical stores and digital channels (its own website and marketplaces). This international presence involves producing content in six to eight languages.<\/span><span data-ccp-props=\"{\"> <\/span><\/p><p><span data-contrast=\"auto\">The business is characterised by <strong>strong seasonality and rapid turnover<\/strong> of product range. Each season brings 4,000 new products requiring multilingual regulatory labelling, merchandising materials for retail outlets, product sheets for the <span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.orkera.eu\/en\/retail-translation\/e-commerce-translation\/\">e-commerce site<\/a><\/strong><\/span> and marketplaces, as well as <span class=\"txt_color1\"><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.orkera.eu\/en\/elearning-translation-services\/\">training materials<\/a><\/span><\/strong><\/span> for international sales teams.<\/span><span data-ccp-props=\"{\"> <\/span><\/p><p><span data-contrast=\"auto\">The strategic challenge was to maintain the quality and consistency of multilingual communications across all channels, while keeping pace with the increasingly tight production deadlines imposed by the sector.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ac425 titre_3 elementor-widget elementor-widget-heading\" data-id=\"66ac425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The diagnosis: performance curtailed by organisational fragmentation  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981ea84 elementor-widget elementor-widget-text-editor\" data-id=\"981ea84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW47990797 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW47990797 BCX0\">The initial audit revealed a siloed organisation in which each department managed its own language requirements independently, using its own service providers. This fragmentation created a number of major issues that adversely impacted costs, lead times and quality.<\/span><\/span><span class=\"EOP SCXW47990797 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c16686d titre_3 elementor-widget elementor-widget-heading\" data-id=\"c16686d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Lack of terminology governance  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7840a16 elementor-widget elementor-widget-text-editor\" data-id=\"7840a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW100838355 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW100838355 BCX0\">Without a centralised reference system, inconsistencies in terminology were common. The same product could be described differently depending on the medium: the label, the website and the catalogue did not use the same terminology. As a result, the teams had to spend  <\/span><span class=\"NormalTextRun SCXW100838355 BCX0\"\/><span class=\"NormalTextRun SCXW100838355 BCX0\"\/><span class=\"NormalTextRun SCXW100838355 BCX0\"> a lot of time manually checking and harmonising content, a tedious task that could have been avoided with a shared repository.<\/span><\/span><span class=\"EOP SCXW100838355 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98190f4 titre_3 elementor-widget elementor-widget-heading\" data-id=\"98190f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bottlenecks in the production line<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40544 elementor-widget elementor-widget-text-editor\" data-id=\"cf40544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW218871054 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218871054 BCX0\">Translation deadlines were consistently putting pressure on product launch schedules. To meet deadlines, the<\/span><span class=\"NormalTextRun SCXW218871054 BCX0\">marketing<\/span><span class=\"NormalTextRun SCXW218871054 BCX0\">, <\/span><span class=\"NormalTextRun SCXW218871054 BCX0\">merchandising<\/span><span class=\"NormalTextRun SCXW218871054 BCX0\"> and e-commerce<\/span> teams<span class=\"NormalTextRun SCXW218871054 BCX0\"> were forced to plan ahead using incomplete <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW218871054 BCX0\">product information<\/span><span class=\"NormalTextRun SCXW218871054 BCX0\">  which inevitably led to costly errors: labels had to be reprinted, urgent corrections made to web pages, and sometimes even product launches were delayed, which had a direct impact on sales. The cost of these errors was estimated at around \u20ac40,000 a year.<\/span><\/span><span class=\"EOP SCXW218871054 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37405c7 titre_3 elementor-widget elementor-widget-heading\" data-id=\"37405c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Technical ecosystem disconnected from linguistic processes  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587ee37 elementor-widget elementor-widget-text-editor\" data-id=\"587ee37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW89975490 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89975490 BCX0\">The client had a structured technical environment comprising a PIM (Product Information Management) system for centralising <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW89975490 BCX0\">product data<\/span><span class=\"NormalTextRun SCXW89975490 BCX0\">, a CMS<\/span><span class=\"NormalTextRun SCXW89975490 BCX0\"> (Content Management <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW89975490 BCX0\">System<\/span><span class=\"NormalTextRun SCXW89975490 BCX0\">)<\/span><span class=\"NormalTextRun SCXW89975490 BCX0\">  for managing the website, platforms for managing the marketplaces and an LMS (Learning Management System) for in-house training. However, none of these systems was connected to the language management tools. Content for translation had to be extracted manually, sent to various service providers via Excel or Word files, and then manually uploaded back into each system after translation. This lack of integration between business tools and language workflows led to frequent interruptions in the workflow, increased the risk of human error and caused significant delays in publishing multilingual content online.<\/span><\/span><span class=\"EOP SCXW89975490 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c83614 titre_3 elementor-widget elementor-widget-heading\" data-id=\"7c83614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Orkera\u2019s solution: a centralised platform and integrated workflows  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d032402 elementor-widget elementor-widget-text-editor\" data-id=\"d032402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW229087425 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW229087425 BCX0\">The solution deployed was based on an integrated approach involving a centralised platform serving as the single hub for all multilingual content production. This platform was seamlessly connected to the client\u2019s existing systems and production workflows<\/span><span class=\"NormalTextRun SCXW229087425 BCX0\"> of translated and multilingual content<\/span><span class=\"NormalTextRun SCXW229087425 BCX0\"\/><span class=\"NormalTextRun SCXW229087425 BCX0\"> were completely overhauled.<\/span><\/span><span class=\"EOP SCXW229087425 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be97b1 titre_3 elementor-widget elementor-widget-heading\" data-id=\"5be97b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mapping data flows and defining workflows  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b68e628 elementor-widget elementor-widget-text-editor\" data-id=\"b68e628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The first step involved mapping out content flows in collaboration with stakeholders. This analysis enabled us to define specific workflows tailored to each type of content: regulatory content requiring absolute precision and rigorous validation; marketing descriptions requiring creativity and cultural adaptation; and technical content requiring strict terminological consistency.<\/span><span data-ccp-props=\"{\"> <\/span><\/p><p><span data-contrast=\"auto\">For each workflow, the stages requiring decision-making, approval or human intervention were clearly identified and automated where appropriate.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8bacc titre_3 elementor-widget elementor-widget-heading\" data-id=\"cf8bacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A self-service portal to increase independence  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3aa42f elementor-widget elementor-widget-text-editor\" data-id=\"c3aa42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW189607096 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189607096 BCX0\">A self-service portal now gives teams access to AI translation tools<\/span><span class=\"NormalTextRun SCXW189607096 BCX0\">.<\/span><span class=\"NormalTextRun SCXW189607096 BCX0\">. However, this autonomy does not mean there is no oversight: quality is ensured by terminology glossaries developed specifically for the brand and style guides tailored to each language. This drastically speeds up production cycles for standard content, while maintaining a high standard of quality.<\/span><\/span><span class=\"EOP SCXW189607096 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a63feb titre_3 elementor-widget elementor-widget-heading\" data-id=\"8a63feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A modular professional translation service for strategic content  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e7019 elementor-widget elementor-widget-text-editor\" data-id=\"35e7019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW251375029 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW251375029 BCX0\">For high-value content \u2013 marketing campaigns, strategic product launches, sensitive communications \u2013 a professional translation workflow<\/span><span class=\"NormalTextRun SCXW251375029 BCX0\">, also based on AI<\/span><span class=\"NormalTextRun SCXW251375029 BCX0\">,<\/span><span class=\"NormalTextRun SCXW251375029 BCX0\">  was introduced with several service levels. This allowed the client to tailor the level of linguistic refinement to the expected business impact, ensuring excellence where it really matters, while optimising costs on more factual content.<\/span><\/span><span class=\"EOP SCXW251375029 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab7e4e titre_3 elementor-widget elementor-widget-heading\" data-id=\"1ab7e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Terminology governance as the foundation of consistency  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc7d90 elementor-widget elementor-widget-text-editor\" data-id=\"cbc7d90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW63095308 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW63095308 BCX0\">A systematic process of extracting, approving and continuously updating glossaries ensures consistency in translations across all media. Local teams play an active role in this process, contributing their cultural and linguistic expertise in order to refine translation choices and ensure relevance in each market. This organic framework evolves alongside the company and its products.<\/span><\/span><span class=\"EOP SCXW63095308 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25352ed titre_3 elementor-widget elementor-widget-heading\" data-id=\"25352ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technical integration to transform the user experience  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0093b1a elementor-widget elementor-widget-text-editor\" data-id=\"0093b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW159312949 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW159312949 BCX0\">The platform was integrated with the PIM to automatically retrieve new product pages for translation, with the CMS and e-commerce tools to enable the direct publication of approved content, and with the LMS to facilitate the roll-out of multilingual training modules. Invisible to end users, this orchestration eliminates bottlenecks and significantly speeds up time to market.<\/span><\/span><span class=\"EOP SCXW159312949 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0706ecf titre_3 elementor-widget elementor-widget-heading\" data-id=\"0706ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The results: operational gains and a measurable commercial impact  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58627f0 elementor-widget elementor-widget-text-editor\" data-id=\"58627f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW96586046 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW96586046 BCX0\">Six months after the solution was fully rolled out, the results are measurable and exceed the initial targets. The impact is evident in three areas: operational efficiency, cost control and commercial performance.<\/span><\/span><span class=\"EOP SCXW96586046 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f16a2 titre_3 elementor-widget elementor-widget-heading\" data-id=\"b8f16a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A significant operational transformation  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d4b34 elementor-widget elementor-widget-text-editor\" data-id=\"21d4b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW73208464 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73208464 BCX0\">The teams have freed up the equivalent of one full-time post previously allocated to coordination and verification. Production cycles have been reduced by 40%, thereby enabling the client to consistently meet launch deadlines. Costly errors \u2013 such as reprints, urgent corrections and website updates \u2013 have fallen by nearly 75%, freeing up staff to focus on higher valued-added tasks.<\/span><\/span><span class=\"EOP SCXW73208464 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98dabc titre_3 elementor-widget elementor-widget-heading\" data-id=\"b98dabc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A convincing financial case  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363ed7d elementor-widget elementor-widget-text-editor\" data-id=\"363ed7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW252191944 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW252191944 BCX0\">The annual investment in the platform and support services amounts to \u20ac90,000 (\u20ac40,000 for the platform subscription and \u20ac50,000 for additional services including consultancy, terminology management and project management). The solution was a welcome replacement for the old system, which cost  <\/span><span class=\"NormalTextRun SCXW252191944 BCX0\">18<\/span><span class=\"NormalTextRun SCXW252191944 BCX0\">\u20ac180,000 per year for ad hoc translations, internal coordination and error management. The net operating gain was therefore  <\/span><span class=\"NormalTextRun SCXW252191944 BCX0\">\u20ac90<\/span><span class=\"NormalTextRun SCXW252191944 BCX0\">,000 per year.<\/span><\/span><span class=\"EOP SCXW252191944 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75493e6 titre_3 elementor-widget elementor-widget-heading\" data-id=\"75493e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A game-changing commercial impact  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0e917 elementor-widget elementor-widget-text-editor\" data-id=\"2a0e917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW258603393 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW258603393 BCX0\">The true return on investment is reflected in the sales figures. Thanks to multilingual communications that were more consistent, faster and better adapted to local cultures,  <\/span><span class=\"NormalTextRun SCXW258603393 BCX0\">our client<\/span><span class=\"NormalTextRun SCXW258603393 BCX0\">  reported a 5% increase in its international turnover. Based on a figure of \u20ac50 million, this represents \u20ac2.5 million in additional revenue, generating \u20ac750,000 in additional gross profit. In total, the annual net gain is close to \u20ac900,000, representing a return on investment nearly ten times the initial outlay.<\/span><\/span><span class=\"EOP SCXW258603393 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5e1ae titre_3 elementor-widget elementor-widget-heading\" data-id=\"ce5e1ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A sustainable system in the face of high staff turnover  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-058e9fa elementor-widget elementor-widget-text-editor\" data-id=\"058e9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW129642311 BCX0\" lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129642311 BCX0\">Besides the figures, one organisational benefit stands out: the system\u2019s sustainability. In an industry characterised by high staff turnover, having a structured framework, intuitive tools and robust guidelines ensures that quality is maintained over time. New recruits are up to speed more quickly, best practices are put to good use and brand consistency is maintained despite staff changes.<\/span><\/span><span class=\"EOP SCXW129642311 BCX0\" data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cd831 elementor-widget elementor-widget-html\" data-id=\"b0cd831\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"fr\">\r\n<head>\r\n    <meta charset=\"UTF-8\">\r\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n    <title>Synth\u00e8se ROI Orkera<\/title>\r\n    <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Montserrat:wght@400;600;700&amp;display=swap\" rel=\"stylesheet\">\r\n    <style>\r\n        * {\r\n            margin: 0;\r\n            padding: 0;\r\n            box-sizing: border-box;\r\n        }\r\n\r\n        body {\r\n            font-family: 'Montserrat', sans-serif;\r\n            background: transparent;\r\n            padding: 20px;\r\n            line-height: 1.6;\r\n        }\r\n\r\n        .container {\r\n            max-width: 600px;\r\n            margin: 0 auto;\r\n            background: white;\r\n            border-radius: 8px;\r\n            overflow: hidden;\r\n            box-shadow: 0 4px 6px rgba(0,0,0,0.1);\r\n        }\r\n\r\n        .header {\r\n            background: #1E00B9;\r\n            color: white;\r\n            padding: 15px;\r\n            text-align: center;\r\n        }\r\n\r\n        .header h1 {\r\n            font-size: 16px;\r\n            font-weight: 700;\r\n            margin-bottom: 5px;\r\n            text-transform: uppercase;\r\n        }\r\n\r\n        table {\r\n            width: 100%;\r\n            border-collapse: collapse;\r\n        }\r\n\r\n        th {\r\n            background: #1E00B9;\r\n            color: white;\r\n            padding: 8px 15px;\r\n            text-align: left;\r\n            font-weight: 600;\r\n            font-size: 11px;\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.5px;\r\n        }\r\n\r\n        td {\r\n            padding: 6px 15px;\r\n            border-bottom: 1px solid #F4F4F4;\r\n            font-size: 12px;\r\n        }\r\n\r\n        tbody tr:not(.section-header):not(.total-row):not(.economy-row):not(.subsection-header):hover {\r\n            background: #F4F4F4;\r\n        }\r\n\r\n        .total-row:hover,\r\n        .economy-row:hover,\r\n        .section-header:hover {\r\n            opacity: 0.95;\r\n        }\r\n\r\n        .section-header {\r\n            background: #FF5A46;\r\n            color: white;\r\n            font-weight: 700;\r\n            font-size: 11px;\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.5px;\r\n        }\r\n\r\n        .subsection-header {\r\n            background: #F4F4F4;\r\n            color: #1E00B9;\r\n            font-weight: 600;\r\n            font-size: 11px;\r\n        }\r\n\r\n        .total-row {\r\n            background: #1E00B9;\r\n            color: white;\r\n            font-weight: 700;\r\n            font-size: 13px;\r\n        }\r\n\r\n        .economy-row {\r\n            background: #FF5A46;\r\n            color: white;\r\n            font-weight: 700;\r\n            font-size: 13px;\r\n        }\r\n\r\n        .amount {\r\n            text-align: right;\r\n            font-weight: 600;\r\n            white-space: nowrap;\r\n        }\r\n\r\n        .indent {\r\n            padding-left: 25px;\r\n        }\r\n\r\n        .impact-section {\r\n            background: #F4F4F4;\r\n            padding: 15px;\r\n            margin-top: 0;\r\n        }\r\n\r\n        .impact-section h2 {\r\n            color: #1E00B9;\r\n            font-size: 12px;\r\n            font-weight: 700;\r\n            margin-bottom: 10px;\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.5px;\r\n        }\r\n\r\n        .impact-content {\r\n            display: grid;\r\n            grid-template-columns: 1fr 1fr;\r\n            gap: 15px;\r\n            align-items: center;\r\n        }\r\n\r\n        .impact-section ul {\r\n            list-style: none;\r\n            margin: 0;\r\n        }\r\n\r\n        .impact-section li {\r\n            padding: 3px 0;\r\n            color: #000000;\r\n            font-size: 11px;\r\n        }\r\n\r\n        @media (max-width: 600px) {\r\n            .impact-content {\r\n                grid-template-columns: 1fr;\r\n            }\r\n        }\r\n\r\n        .impact-section li strong {\r\n            color: #1E00B9;\r\n        }\r\n\r\n        .benefit-box {\r\n            background: #1E00B9;\r\n            color: white;\r\n            padding: 12px;\r\n            text-align: center;\r\n            border-radius: 4px;\r\n        }\r\n\r\n        .benefit-box .amount-large {\r\n            font-size: 20px;\r\n            font-weight: 700;\r\n            color: #F4F4F4;\r\n            margin-bottom: 2px;\r\n        }\r\n\r\n        .benefit-box .label {\r\n            font-size: 10px;\r\n            font-weight: 600;\r\n            text-transform: uppercase;\r\n            letter-spacing: 0.5px;\r\n            margin-bottom: 6px;\r\n        }\r\n\r\n        .benefit-box .roi {\r\n            font-size: 11px;\r\n            font-weight: 600;\r\n            font-style: italic;\r\n            opacity: 0.9;\r\n        }\r\n    <\/style>\r\n<\/head>\r\n<body>\r\n    <div class=\"container\">\r\n        <div class=\"header\">\r\n            <h1>Synth\u00e8se du retour sur investissement<\/h1>\r\n        <\/div>\r\n\r\n        <table>\r\n            <thead>\r\n                <tr>\r\n                    <th>Indicateur<\/th>\r\n                    <th class=\"amount\">Montant annuel<\/th>\r\n                <\/tr>\r\n            <\/thead>\r\n            <tbody>\r\n                <tr class=\"section-header\">\r\n                    <td colspan=\"2\">SITUATION INITIALE<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td class=\"indent\">Traductions dispers\u00e9es (8 000 r\u00e9f. \u00d7 10 \u20ac)<\/td>\r\n                    <td class=\"amount\">80 000 \u20ac<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td class=\"indent\">Coordination interne (1 ETP)<\/td>\r\n                    <td class=\"amount\">60 000 \u20ac<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td class=\"indent\">Erreurs et corrections<\/td>\r\n                    <td class=\"amount\">40 000 \u20ac<\/td>\r\n                <\/tr>\r\n                <tr class=\"total-row\">\r\n                    <td>TOTAL des co\u00fbts annuels avant intervention<\/td>\r\n                    <td class=\"amount\">180 000 \u20ac<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td colspan=\"2\" style=\"height: 10px; background: white;\"><\/td>\r\n                <\/tr>\r\n                <tr class=\"subsection-header\">\r\n                    <td colspan=\"2\">CO\u00dbT ANNUEL DU SERVICE ORKERA<\/td>\r\n                <\/tr>\r\n                <tr>\r\n                    <td class=\"indent\">Plateforme + Services<\/td>\r\n                    <td class=\"amount\">90 000 \u20ac<\/td>\r\n                <\/tr>\r\n                <tr class=\"economy-row\">\r\n                    <td>\u21e8 \u00c9CONOMIE OP\u00c9RATIONNELLE NETTE<\/td>\r\n                    <td class=\"amount\">90 000 \u20ac<\/td>\r\n                <\/tr>\r\n            <\/tbody>\r\n        <\/table>\r\n\r\n        <div class=\"impact-section\">\r\n            <h2>Impact Commercial<\/h2>\r\n            <div class=\"impact-content\">\r\n                <ul>\r\n                    <li><strong>Croissance CA international<\/strong> (+5% sur 50 M\u20ac) : +2 500 000 \u20ac<\/li>\r\n                    <li><strong>Marge commerciale additionnelle<\/strong> (30%) : +750 000 \u20ac<\/li>\r\n                <\/ul>\r\n\r\n                <div class=\"benefit-box\">\r\n                    <div class=\"label\">B\u00e9n\u00e9fice net annuel<\/div>\r\n                    <div class=\"amount-large\">840 000 \u20ac<\/div>\r\n                    <div class=\"roi\">Soit un retour sur investissement de 9x<\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea4523d e-con-full e-flex e-con e-parent\" data-id=\"ea4523d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f5666a elementor-widget elementor-widget-template\" data-id=\"6f5666a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"20361\" class=\"elementor elementor-20361 elementor-19307 elementor-19307\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7857a55f e-con-full e-flex e-con e-parent\" data-id=\"7857a55f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a4bc1e titre_2 txt_blanc elementor-widget elementor-widget-heading\" data-id=\"44a4bc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What are your language projects?  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2f69a6 titre_sub txt_blanc elementor-widget elementor-widget-heading\" data-id=\"5d2f69a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Let\u2019s work together to develop your multilingual strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191a5fb4 btn_color1 btn_bandeau elementor-mobile_extra-align-center elementor-widget elementor-widget-global elementor-global-10427 elementor-global-2613 elementor-global-2613 elementor-widget-button\" data-id=\"191a5fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/orkera.pipedrive.com\/scheduler\/5RRqPvce\/rendez-vous\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Your bespoke support<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edae976 e-con-full e-flex e-con e-parent\" data-id=\"edae976\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d7d172 e-con-full e-flex e-con e-child\" data-id=\"4d7d172\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3fa4a elementor-widget elementor-widget-text-editor\" data-id=\"4d3fa4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">This case study illustrates how an operational need can be turned into a strategic advantage. A properly implemented multilingual management platform does more than just produce translations: it streamlines the organisation, ensures brand consistency and supports international growth.<\/span><span data-ccp-props=\"{\"> <\/span><\/p><p><span data-contrast=\"auto\">Orkera supported the client through this journey of development, from the initial fragmented state to an integrated language governance framework, aligning all teams around a common set of standards and optimised processes. The result is a more agile, more cohesive and more effective organisation on the international stage.<\/span><span data-ccp-props=\"{\"> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integrated multilingual solutions for international retail How a centralised platform turned multilingual content production into a growth driver for a retailer The background: a European retailer facing the challenges of multilingual expansion Our client is a fast-growing European retailer operating in six countries through physical stores and digital channels (its own website and marketplaces). This [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":17017,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18347","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail and e-commerce: Boost the ROI of your multilingual content<\/title>\n<meta name=\"description\" content=\"Scattered translations, inconsistencies, delays: how this retailer overcame its multilingual challenges using a centralised platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orkera.eu\/en\/resources\/case-studies\/integrated-multilingual-solutions-for-international-retail\/\" \/>\n<meta property=\"og:locale\" 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