{"id":18362,"date":"2025-10-22T17:03:41","date_gmt":"2025-10-22T15:03:41","guid":{"rendered":"http:\/\/dev.europatrad.eu\/from-interface-translation-to-integrated-multilingual-strategy\/"},"modified":"2026-10-16T09:08:01","modified_gmt":"2026-10-16T07:08:01","slug":"from-interface-translation-to-integrated-multilingual-strategy","status":"publish","type":"page","link":"https:\/\/www.orkera.eu\/en\/resources\/case-studies\/from-interface-translation-to-integrated-multilingual-strategy\/","title":{"rendered":"From interface translation to integrated multilingual strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18362\" class=\"elementor elementor-18362 elementor-17031\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d536038 e-flex e-con-boxed e-con e-parent\" data-id=\"d536038\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c0197c elementor-widget elementor-widget-breadcrumbs\" data-id=\"8c0197c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.orkera.eu\/en\/\">Home<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e30ebdb e-con-full e-flex e-con e-child\" data-id=\"e30ebdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a92de73 titre_2_1ligne elementor-widget elementor-widget-heading\" data-id=\"a92de73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From interface translation to <span>integrated multilingual strategy<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44b87f elementor-widget elementor-widget-text-editor\" data-id=\"d44b87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\">Faced with rapid growth in Europe, a B2B SaaS company needed to ensure a consistent user experience across all languages.<br\/>Orkera helped the company transition from using machine translation in isolation to pursuing an integrated, managed and scalable multilingual strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-003f285 e-flex e-con-boxed e-con e-parent\" data-id=\"003f285\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1e033 elementor-widget elementor-widget-image\" data-id=\"6c1e033\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.orkera.eu\/wp-content\/uploads\/elementor\/thumbs\/shutterstock-669226057-rdva8qiwd651saep4udlr763ib4ohqq2ppbygqan7c.jpg\" title=\"multilingual strategy\" alt=\"multilingual strategy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ecfe3 titre_3 elementor-widget elementor-widget-heading\" data-id=\"f2ecfe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1627d91 titre_3 elementor-widget elementor-widget-heading\" data-id=\"1627d91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An SaaS company rapidly expanding internationally<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368cc82 elementor-widget elementor-widget-text-editor\" data-id=\"368cc82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our client was a fast-growing B2B <strong>provider of an SaaS solution widely recognised<\/strong> within its sector. Initially established in the French-speaking market, the company quickly expanded across Europe, attracting a multilingual clientele.<br\/>This expansion highlighted a strategic challenge: <strong>delivering a seamless and consistent user experience across all languages.<\/strong><br\/>From the very early stages of development, the technical teams anticipated this development by integrating a TMS (Translation Management System) into their software production pipeline. They opted for <strong>Lokalise<\/strong>, a highly reputed centralised translation management platform.<\/p><p>This solution allowed the company to quickly generate multilingual interfaces using the built-in machine translation engine. However, cracks in the armour soon began to appear:<\/p><ul><li>terminological inconsistency,<\/li><li>unnatural phrasing,<\/li><li>context errors,<\/li><li>inappropriate tones in certain cultures.<\/li><\/ul><p>All of these pitfalls were undermining the user experience and, ultimately, <strong>customer perception of the product<\/strong>. Apparently accurate at first glance, machine translation proved inconsistent when dealing with anything but purely technical context.<\/p><p>In other words, the limitations of using the TMS with minimal configuration and linguistic oversight were soon revealed. The real challenge, therefore, was not to translate more, but to <strong>translate better<\/strong>. This meant rethinking the role of language within the product and developing a sustainable linguistic approach in line with the company\u2019s growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ac425 titre_3 elementor-widget elementor-widget-heading\" data-id=\"66ac425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE DIAGNOSIS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010b2dd titre_3 elementor-widget elementor-widget-heading\" data-id=\"010b2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When translation alone is no longer enough to ensure product consistency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-981ea84 elementor-widget elementor-widget-text-editor\" data-id=\"981ea84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We began by assessing the client\u2019s existing TMS.<\/p><p>The aim was to understand how the system had been set up and how it was used on a daily basis. Our analysis focused on:<\/p><ul><li>workflow configuration,<\/li><li>management of user rights,<\/li><li>consistency of resource files and translation keys.<\/li><\/ul><p>Once this technical assessment had been carried out, we set to work on the linguistic aspects of the system.<\/p><p>This stage involved:<\/p><ul><li>creating and standardising multilingual glossaries,<\/li><li>consolidating existing translation memories,<\/li><li>introducing protocols for systematic human review in priority languages.<\/li><\/ul><p>The outcome was a <strong>consistent multilingual terminology base<\/strong>, an essential tool for ensuring consistency across the interface.<\/p><p>Our linguists then <strong>reviewed the translations in situ<\/strong> to ensure a seamless, natural and authentic user experience in every language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37405c7 titre_3 elementor-widget elementor-widget-heading\" data-id=\"37405c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ORKERA\u2019S CONTRIBUTION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec15467 titre_3 elementor-widget elementor-widget-heading\" data-id=\"ec15467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Extending the language strategy beyond the product<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587ee37 elementor-widget elementor-widget-text-editor\" data-id=\"587ee37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the linguistic quality of the product side had been restored, a new question arose: why <strong>limit the use of the TMS<\/strong> to <a href=\"https:\/\/www.orkera.eu\/software-localisation\/\"><span class=\"txt_color1\" style=\"text-decoration: underline;\"><strong>translating software interfaces<\/strong><\/span><\/a>?<\/p><p>Orkera supported the gradual rollout of the TMS to other departments, providing training and supporting the onboarding process in order to create a truly cross-functional tool:<\/p><ul><li><strong>Marketing &amp; Communication:<\/strong> translation of marketing materials, campaigns and sales documentation.<\/li><li><strong>Web:<\/strong> integration of the TMS with commercial website CMSs to automate multilingual publishing.<\/li><li><strong>Customer support:<\/strong> access to online help tools and knowledge bases.<\/li><li><strong>Training:<\/strong> integration with Learning Management Systems (LMS) to rapidly produce multilingual teaching materials.<\/li><li><strong>Human Resources:<\/strong> translation of SOPs, contracts and global communications to support international growth.<\/li><\/ul><p>The TMS became the linguistic backbone of the company, a shared tool that standardised practices, sped up production and ensured brand consistency across all channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c83614 titre_3 elementor-widget elementor-widget-heading\" data-id=\"7c83614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE IMPACT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d032402 elementor-widget elementor-widget-text-editor\" data-id=\"d032402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The benefits kicked in within a few months:<\/p><ul><li>consistent terminology across all languages and media,<\/li><li>update cycle speed doubled,<\/li><li>reduction in user returns due to translation errors,<\/li><li>adoption of TMS by product, marketing and HR teams,<\/li><li>enhanced brand consistency on an international scale.<\/li><\/ul><p><strong>Translation was no longer a cost<\/strong>, but a driver of performance and credibility.<\/p><p><strong data-start=\"352\" data-end=\"381\">Artificial intelligence<\/strong> was integrated as a <strong data-start=\"403\" data-end=\"426\">driver of efficiency<\/strong>, without replacing human expertise.<br data-start=\"470\" data-end=\"473\"\/>Thanks to the <strong data-start=\"490\" data-end=\"512\">controlled and calibrated<\/strong> use of translation engines, combined with <strong data-start=\"554\" data-end=\"591\" data-is-only-node=\"\">continuous linguistic supervision<\/strong>, Orkera was able to <strong data-start=\"609\" data-end=\"631\">reduce turnaround times<\/strong> and <strong data-start=\"635\" data-end=\"664\">increase productivity<\/strong>, while maintaining a <strong data-start=\"688\" data-end=\"718\">consistent standard of quality<\/strong> across all languages and media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79525a2 e-con-full e-flex e-con e-parent\" data-id=\"79525a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0593c4e elementor-widget elementor-widget-template\" data-id=\"0593c4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"20361\" class=\"elementor elementor-20361 elementor-19307 elementor-19307\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7857a55f e-con-full e-flex e-con e-parent\" data-id=\"7857a55f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44a4bc1e titre_2 txt_blanc elementor-widget elementor-widget-heading\" data-id=\"44a4bc1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What are your language projects?  <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2f69a6 titre_sub txt_blanc elementor-widget elementor-widget-heading\" data-id=\"5d2f69a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Let\u2019s work together to develop your multilingual strategy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-191a5fb4 btn_color1 btn_bandeau elementor-mobile_extra-align-center elementor-widget elementor-widget-global elementor-global-10427 elementor-global-2613 elementor-global-2613 elementor-widget-button\" data-id=\"191a5fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/orkera.pipedrive.com\/scheduler\/5RRqPvce\/rendez-vous\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Your bespoke support<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edae976 e-con-full e-flex e-con e-parent\" data-id=\"edae976\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4d7d172 e-con-full e-flex e-con e-child\" data-id=\"4d7d172\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3fa4a elementor-widget elementor-widget-text-editor\" data-id=\"4d3fa4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A translation solution is not just an accessory: it is a <strong>fully fledged organisational infrastructure.<\/strong><\/p><p>When designed with this in mind, a TMS supports international growth, enhances the user experience and unites teams around a common language.<\/p><p>Orkera did not simply provide translations on request.<\/p><p>We supported a growing company\u2019s journey towards linguistic maturity \u2013 from isolated machine translation to fully integrated multilingual governance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From interface translation to integrated multilingual strategy Faced with rapid growth in Europe, a B2B SaaS company needed to ensure a consistent user experience across all languages.Orkera helped the company transition from using machine translation in isolation to pursuing an integrated, managed and scalable multilingual strategy. THE CHALLENGE An SaaS company rapidly expanding internationally Our [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":17017,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18362","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From interface translation to integrated multilingual strategy - Orkera<\/title>\n<meta name=\"description\" content=\"By moving from isolated initiatives to an integrated language strategy, Orkera enabled this client to align its teams and sustain its expansion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orkera.eu\/en\/resources\/case-studies\/from-interface-translation-to-integrated-multilingual-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From interface translation to integrated multilingual strategy - 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