SEO translation: Content translated and optimised for SEO
Do you have a multilingual website? It’s essential for supporting your marketing and international sales. However, translating a website into multiple languages without SEO optimisation won’t be enough to generate traffic.
The challenge is to appear in the first 3 search results on Google or Bing. Effective localisation based on SEO translation maximises your online visibility in target markets by responding precisely to local search intent and search engine requirements. Take a strategic approach and propel your website into the top Google results in order to attract a high-quality international audience.
Our approach to multilingual SEO
For the past 25 years, Orkera, a language service provider for SEO, has been harnessing its expertise to ensure your websites are effective in all your target markets.
Our SEO services include bespoke support and advice, providing you with the solutions best suited to your needs and constraints.
Together, we can build your international SEO translation strategy in line with your overall website SEO strategy and your marketing and sales targets.
You select the keywords and we translate them into the requisite target language(s). To do this, we analyse the most relevant keywords based on search volumes and select two or three variants for each term. You then approve this selection based on your criteria and objectives.
Lastly, once the keywords have been approved, they are integrated into our translation memories and applied throughout the website translation. This stage includes (i) the integration of the selected keywords in your URLs in each target language in order to optimise your website indexing on Google, (ii) the correct attribution of the hreflang tags for each target language and (iii) the translation of metadata (including slugs, alt attributes, images, etc.), which are often overlooked but essential for increasing your international visibility.
Taking a more comprehensive approach, we can identify the most relevant keywords and analyse local competition using SEO tools such as Semrush, in order to select additional keywords tailored to the search behaviour of local consumers. This approach helps you refine your multilingual SEO strategy.
This method is also used to build a winning SEA (Search Engine Advertising) strategy. We help you tailor your SEA campaigns to each target market by ensuring that your adverts are not only translated but also tailored to local consumer habits, taking seasonal factors, local festivals and specific cultural preferences into account. As such, we combine an advertising translation approach with rigorous keyword optimisation, thereby maximising the impact of your adverts in each market.
When it comes to e-commerce website translation, we optimise the entire customer journey by adapting not only product descriptions, categories and CTAs, but also payment and delivery processes, in order to maximise conversion rates in each target market. This holistic approach ensures that your e-commerce site is not only visible, but also competitive and effective in every region.
When combined with SEO or SEO website translation, website translation ensures a powerful and effective online presence in your target markets by generating qualified traffic in the short term and, in the long term, by building a solid international e-reputation!
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FAQs
What is the role of an SEO translation agency?
An SEO translation agency is essential for your international search engine optimisation strategies. The advantages include optimising content for the target language(s) and local search engines, and ensuring that native speakers fully understand your proposal.
Orkera is an SEO translation agency boasting 25 years of experience. We deliver content with the expected semantic consistency in any language. Our content translation strategies remain true to yours, while adapting to the target market.
How important is a good translation for SEO?
A good SEO translation adapts keywords and phrases to the local market, ensuring that the website ranks highly in the search results of local search engines such as Google, Baidu or Yandex. If the keywords and content are optimised, the website is more likely to appear on the first few pages of search engine results, thereby increasing international traffic.
Using an SEO translation agency helps attract high-quality traffic, improve the user experience and maximise business results in multilingual markets.
How much does an SEO translation cost?
The process followed by an SEO translation agency involves several stages:
- Analysis of source content;
- Keyword research in the target language;
- SEO-optimised translation;
- Proofreading and SEO quality checking;
- and more.
Of course, these steps may vary from one agency to another. The process aims to produce translated content that is optimised for search engines while remaining relevant and engaging for the target audience.
Why choose a translation agency rather than a translation plug-in?
SEO translation agencies offer a more comprehensive service than a translation plug-in. When it comes to international SEO, it’s important to accurately understand user intent. Adapting cultural references and idioms is not always possible using a translation plug-in.
If you need a technical translation, SEO translation agencies will be better placed to provide an accurate service. However, if your budget is limited, a translation plug-in can help you break into the international market.