Artificial intelligence and translation:
AI in the right place at the right time

Artificial intelligence is radically transforming the production of multilingual content. AI translation, post-editing, subtitling, content creation: AI is now integrated into all our workflows. Our role is to select, configure and combine the right technologies for each project, ensuring the quality and consistency that your content requires.

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What is the purpose of AI in translation?

Artificial intelligence in translation is nothing new. What has changed is what AI is capable of doing. AI no longer works solely on text: it handles audio, video and images, manages terminology and performs consistency checks. These capabilities are radically transforming the way multilingual content is produced.

Multimedia
AI no longer works solely on text. It also handles audio, video and images, generating synchronised subtitles, scanned documents and audio transcriptions.
Productivity
For high-volume content or content where style, accuracy or security are less important, AI significantly reduces turnaround times and costs.
Terminological consistency
AI identifies inconsistencies, suggests appropriate terms and checks for consistency before publication. Industry terminology remains consistent across all content in all languages.
Hybrid translation
AI does the groundwork, then the linguist adds the finishing touch. Each plays a part where they are most effective: the machine handles the volume, while the language expert focuses on nuance, tone and cultural adaptation.

Where AI really adds value to your content

AI adds real value to certain types of content and certain stages of production. Like any technology, it has its limitations, which could end up being costly if not taken seriously.

Despite its impressive progress, AI still makes mistakes that only a language expert can spot and correct. Not all projects require the same level of expertise or balance between AI and human expertise.

Here are a few examples of how AI is used, working alongside us and you at different levels depending on the challenges involved.

Subtitling, transcription, voice-over: AI processes audio and video tracks quickly to produce an initial draft in all your languages. Our teams handle proofreading, synchronisation and cultural adaptation to ensure the final product does justice to your content.
Documents like manuals, instructions, product sheets and FAQs contain a large number of repetitions. AI speeds up production, while translation memories avoid the need to retranslate existing content. For this type of content, a thorough human proofread remains essential: a translation error in technical documentation could have serious consequences.
AI can quickly generate versions of marketing materials, email campaigns and product descriptions in multiple languages. Depending on your content and required standards, our teams will work with you to refine the tone, style and cultural references.
For product pages, blog posts, user interfaces and so on, AI integrates directly into your CMS workflows to generate and update translated content. Our teams ensure consistent terminology and multilingual search engine optimisation.

The level of human involvement varies depending on the need for accuracy, security or stylistic adaptation. We help you strike the right balance.

What are your language projects?

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AI in the right place at the right time

Using AI for translation in a professional setting is not something that can be done on the fly, at least if you want to make the most of its capabilities. We work alongside you to determine the right technology and the right degree of human control for your content. Our approach focuses on:

01.

Content definition

We distinguish between high-value-added content, which requires full-on human expertise, and content where stylistic considerations are less important, where AI offers real benefits. This mapping exercise determines all subsequent decisions.

02.

Selecting and configuring engines

We select the most suitable AI solution for each project, factoring in your requirements as to language, subject area, volume and confidentiality. We do not promote any particular search engine: our technological independence is an advantage we leverage to help you achieve your goals.

03.

Integration with your existing workflows

We integrate AI solutions with your solutions and information systems. AI integrates seamlessly with your process without disrupting it, while human control stages are tailored to your specific needs.

04.

Approval and quality control

All AI-generated content undergoes a human approval process tailored to the level of importance. Our translators and proofreaders check the terminology, tone and consistency before delivery.

05.

Long-term monitoring and optimisation

Technology is moving fast. We monitor developments on an ongoing basis and adapt our solutions to ensure your translated content remains accurate, reliable and aligned with your requirements.

Our services related to artificial intelligence in translation

Multilingual CMS integration
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TMS configuration
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Consultancy & implementationof language solutions
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FAQs

We work exclusively with GDPR-compliant solutions and we draw up a clear usage policy with you prior to deployment. For sensitive content, we prefer solutions hosted in Europe or private deployment.

Legal, medical and financial content requires absolute accuracy and clear human accountability. Likewise, high-end marketing content tends to favour a more human-centred approach. We help you choose the right level of human intervention for your content.

No. Search engines perform much better on common European languages than on languages for which fewer digital resources are available. We factor this into our recommendations.

We start with your existing system to identify areas where AI can deliver immediate benefits. A gradual approach including a thorough assessment of each stage is always preferable to a sudden drastic change.

Modern TMS systems come with built-in AI engines offering pre-translation, terminology suggestions and automated quality control. A properly configured TMS is essential for coherent use of AI. For more information, please visit our Translation management system configuration page.