Marketing translation: the challenge of an appropriately tailored sales pitch
Translation plays a key role in your successful international development. Your contacts, customers and consumers expect you to speak to them in their native language.
To promote your products or services internationally, communicate effectively with your audience, listen to your international customers or simply win new business, translation is your best ally.
The challenge: conveying the right message at the right time.
Attracting, converting and building the loyalty of your audiences thanks to global marketing content
In the era of digital technology and globalisation, creating content has become essential in order to stay competitive. On top of that, there’s the need to share the same content in several languages across different channels. In this context, the translation of marketing documents allows effective production of content with a global reach by adapting it to target markets, without adding to your workload.
For marketing teams, who are often based at company headquarters, multilingual content is often produced and shared in collaboration with multiple contacts. Having access to validation tools and being assisted by a language service provider offering flawless project management also allows you to save precious time.
Whatever the type or format, we translate all your content: websites, social media publications, catalogues, brochures, online advertising campaigns, marketing emails, press releases, market surveys, white papers, packaging, videos and webinars, POS advertising materials, training courses, etc.
For the last 25 years as a marketing language service provider, Orkera has offered its expertise to marketing teams, market survey agencies, web design agencies, digital agencies and communications agencies in order to deliver translations that are both striking and relevant.
For excellent communication with your international customer base, we work with you to tailor your translation strategy to meet your sales and marketing goals. We harness our best resources to help you effectively produce content with global reach tailored to the needs and expectations of your target markets.
Adopting a global vision, our agency provides you with advice and expertise to make your translations effective and long-lasting. We strive to establish long-lasting relationships with our clients by producing multilingual glossaries and translation memories in order to ensure consistent, coherent content over time, across all channels and media.
Marketing professionals have reported that content translation has increased their revenue by 84% (Lokalise).
75% of internet users prefer content and websites in their native language (Common Sense Advisory).
Translating visual content and videos on social media has boosted organic performance by 2,500% (Avensia).
Orkera, your marketing translation agency
Whatever the format, we have access to the necessary technological solutions. So the translated content we deliver perfectly matches the page layout of your original format.
Websites are a core component of every marketing strategy and require localisation (cultural adaptation to different markets). To streamline the translation process, our translation software is connected to your CMS (WordPress, Shopify, PrestaShop, Drupal, Magento, etc.) for quick implementation, easy integration and continuous updating of translated content. To optimise your website, we help you improve SEO by translating keywords selected specifically for your target markets.
In a highly competitive environment, maintaining regular communication is essential for attracting as many visitors as possible. If you publish regularly on social media or your corporate website, we offer translation subscriptions tailored to your editorial calendar to keep your budget under control and stay abreast with your publications.
Besides text, our marketing translation services include effective, fast and economical solutions for translating your videos: cinema-quality subtitling to convey your message and brand tone, dubbing for optimal communication, and synthetic voice dubbing for fast-use content.
Marketing translation must meet the specific linguistic and cultural needs of your target markets. We work with professional translators carefully screened on the basis of their marketing sensibility and writing skills. Our translators are capable of capturing the essence of your marketing messages and ensuring they have the same emotional impact when transposed from one language to another. They will find the right words to attract and win over your international audience, while sticking to your terminology and editorial style.
Bespoke marketing translation services
Websites and digital content translated and optimised for search engines.
Content and interfaces translated and perfectly tailored to local requirements.
Our solutions for marketing translation
01
Verified
AI
Translation
Produce a reliable version of an AI translation generated by your company or our agency.
02
Custom
AI
Translation Platform
Translate autonomously in compliance with your terminology in an environment reserved for your company.
03
Expert Translation
Accurate translation by a translator specialising in your field and a proofreader.
04
Editorial Translation
Adapt the message to your culture and the author’s intentions.
We translate from and into more than 60 languages
What are your language projects?
Marketing translation FAQs
What types of marketing content do you translate?
Our marketing translation services cover websites, social media posts, catalogues, brochures, online advertising campaigns, marketing emails, press releases, pitch books, market research reports, white papers, packaging, videos, webinars, point-of-sale materials, training materials, FAQs, chatbots, and much more.
When translating websites and digital content, we ensure compliance with your SEO strategy.
How much does a marketing translation cost?
Our pricing system is based on the number of words contained in the source documents.
We reduce the cost of translations with our CAT software, which uses translation memories to avoid re-translating previously translated content and detects repetitions within and between files. This allows us to offer you shorter turnaround times and consistent translations.
For our regular clients, we use translation memories as a reference for every new order. Prices also depend on the chosen translation solution, which is tailored to the content and use context.
How can I reduce my marketing translation costs?
You can take several steps to reduce your translation costs:
– Prepare your documents so they’re fully editable – translating PDF documents is more expensive because they need to be reformatted first.
– Entrust the translation to a language service provider that manages translation memories for you and allows you to recycle previous translations.
– Select translation solutions and their level of accuracy according to the content’s intended use.
How much time does a marketing translation take?
Translation speed depends directly on the complexity of the source text and the translation solution used.
Depending on the quality required and the length of the documents to translate, the turnaround time could be anything from 24h (e.g. for a 2- to 4-page document) to several days. Whatever the content format and expected quality level, our quotes systematically state the time required for the translation.
Translation turnaround times are given in the presentation of our solutions. Then there’s the time it takes for any page layout adjustments or validation of the translations before they are integrated into a website or software interface.
Which is the best solution for a marketing translation?
Orkera offers a range of translation solutions tailored to various types of content and use context.
As a copywriting agency, we provide advice and listen to your needs in order to help you choose the best solution in complete confidence. Reach out to us to book a free audit.
How can translations be reused for marketing purposes?
By leveraging diligently maintained translation memories, Orkera guarantees optimum reuse of previously translated content.
This technique and the multiple connectors we offer mean translations can be reused easily in all content management systems as required.
This guarantees the consistency and rigorous management of content updates. We are also able to use translation memories provided by our clients, where applicable.